About Us

The Pop-Up Guide was founded in 2021 by Aaron Lander, a serial social entrepreneur. His work in Pop-Ups started as his Master’s thesis, where he combined his work with small businesses, technology, and community development and turned it into a tech company in 2013.

Since then he has worked with 1000s of entrepreneurs across the country, helping them Pop-Up. He takes what he has learned from all these businesses and developed a unique perspective to help other businesses succeed.

Since starting The Pop-Up Guide, he has taught, coached, and consulted with over 1000 entrepreneurs providing courses, workshops and one-on-one support.

Here’s a little about what makes The Pop-Up Guide different:

One-on-One Support

You will have the opportunity to have one-on-one tailored support helping you work towards your goals. With additional consulting, we can help complete the projects you need done – fast.

Resources For Success

With over 15 years of working with small businesses, we have complied tons of resources to help you succeed. Our vast network can help connect you to who you need to meet – clients, platforms, funding, resources, and more.

Networking

We’ve worked with 1000s of entrepreneurs helping them start, grow, and expand and with some of the world’s largest companies to fulfill their strategic goals. Our network consists of minority certifying bodies, city, county and state governments, large corporations and changemaking nonprofits.

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Testimonials

Over 300 entrepreneurs have taken the Live Pop Up Accelerator, many of them multiple times. Here’s what they have to say (survey’s were anonymous to help improve quality of programming).

Thank you so much for making it so smooth and simple. Thank you for all of the resources and suggestions. Thank you thank you thank you!”

Shafia, Hakunah Matata Vibes

“I wanted to tell you I just did my biggest event ever….!!! Latinx celebration at Chase Center, catering for 800 paid by the warriors
It has been a full year since my first pop up with you and in similar fashion, I pulled together a big event with a lot of items to check off and did it all….
I just wanted to say thank you and I’m forever grateful for your encouragement.”